Journal abbreviation: Marketing business weekly
The abbreviation of the journal title "Marketing business weekly" is "Mark. Bus. Wkly.". It is the recommended abbreviation to be used for abstracting, indexing and referencing purposes and meets all criteria of the ISO 4 standard for abbreviating names of scientific journals.
Abbreviation rules
The table below outlines in detail the ISO 4 rules and matches to the ISSN maintained list of title word abbreviations (TWA) to derive the abbreviation.
| Title | Abbreviation | Word/Stem/Rule |
|---|---|---|
| Marketing | Mark. | matches the stem "market-" |
| business | Bus. | matches the word "business" |
| weekly | Wkly. | No abbreviation listed in TWA. |
Abbreviation systems
Developed by the International Organization for Standardization, the ISO 4 abbreviation system provides a standardized way of abbreviating journal titles. This consistency enables researchers to efficiently identify and cite journals in their work.
Journal title abbreviations are divided into ISO (International Organization for Standardization) for broad disciplines, NLM (National Library of Medicine) for biomedical and life sciences, and CASSI (CAS Source Index) for chemistry and related fields.
About the journal
| Full journal title | Marketing business weekly |
|---|---|
| Abbreviation | Mark. Bus. Wkly. |
| ISSN (print) | 1944-2408 |
| ISSN (online) | 1944-2416 |
| NLM catalog | NA |